A website for real estate agencies in Albania: the structure that brings foreign and local clients
Italians, Germans, Poles and Kosovars search “apartment for sale Vlorë” in their language, every day. The agency that appears on Google with a well-made site gets them; the others wait for people to walk into the office.
Who searches for property in Albania online
Foreigners buying holiday homes on the Riviera (Italians, Germans, Poles, Scandinavians), Kosovars and diaspora Albanians buying in Tirana and Durrës, investors for tourist rentals, locals looking for rentals in Tirana. Each searches in their own language, with different words: “apartament në shitje Vlorë”, “casa vendita Saranda”, “apartment for sale Tirana”, “wohnung kaufen Albanien”. The site must answer all of them.
The listings
Each property has its own page: a clear title with type, area and size; professional photos (not phone shots in bad light); video or virtual tour; floor plan; price (visible, in euros); a written description, not copied; map; features (floor, lift, parking, view); a button to contact the agent on WhatsApp. Filters: sale/rent, type, area, price, size, rooms. Sold properties removed or marked: a site with old listings loses trust.
Area pages
“Apartments for sale in Vlorë”, “Villas in Sarandë”, “Apartments for rent in Tirana Blloku”, “Property in Ksamil”: one page per area + type combination, with written text about the area (what is there, average prices, who buys, what living there is like), the properties in that area and a form. These are the pages that appear on Google for real searches.
Three written languages
Property descriptions and area pages in Albanian, Italian and English, written by someone who knows the market and the words (“lift”, “high floor”, “tapi”). Google treats them as separate pages: the agency with a well-written Italian site appears in Italy for “casa in vendita Albania”. German or Polish if your market requires it.
Photos and video
Professional photos in natural light, the property tidy, drone for villas and new builds, 30-60 second vertical videos for Instagram and TikTok, a virtual tour for foreign buyers who do not visit before deciding. Good photos sell a property in half the time and justify the price.
Forms and CRM
Each property has a form and a WhatsApp button. Enquiries reach the area agent within minutes, with property, language and phone. A simple CRM keeps contacts, enquiries and follow-ups: the foreign client who asked about a property in Vlorë will receive new properties by email. Without it, enquiries get lost in an inbox.
SEO for real estate
Searches are many and high-value. Area + type structure, written texts, named photos, map, blog (“how to buy a house in Albania as a foreigner”, “purchase costs”, “the best areas of Tirana”), Google profile, links from portals and media. After six months the site brings enquiries every day without ads.
Ads
Google Ads for high-value searches (“villa for sale Sarandë” from Italy and Germany), Meta Ads for new properties to possible buyers, remarketing to those who viewed properties. Every campaign leads to the property or area page, not the home. Measurement: enquiries per property and cost per enquiry.
New developments
For new projects, a dedicated page per project: renderings, floor plans, phases, prices, a reservation form, site video. Searches like “new apartments Vlorë”, “new build Tirana” are high-value with little competition.
Cost, time, ownership
An agency site with listings, filters, three languages, basic CRM and initial SEO: a one-off investment plus monthly maintenance. Six to ten weeks. Everything (domain, site, data, photos) in the agency’s name. Ask for a fixed-price offer and a plan for the first six months.
The property page: what it must contain, line by line
Title: “2+1 sea-view apartment in Vlorë, Lungomare, 85 m²”. Price in euros, visible. Gallery with 15-25 professional photos and video. A 200-300 word description: the building, floor, orientation, condition, what is nearby, who usually buys. Features in a list: size, rooms, bathrooms, floor, lift, parking, year built, heating, documentation (tapi). Map with the area. Purchase costs for foreigners in three lines. The agent with photo, name, phone and WhatsApp. Form. Similar properties. Every missing line is a question the client will not ask: they will move to the next site.
Properties for tourist rental
Many owners on the Riviera buy to rent to tourists. An “investment” section with the yield calculation (price, average seasonal rent, occupancy, costs), example properties and the rental management service if you offer it. Searches like “investire in Albania affitti brevi”, “buy to let Albania” are high-value with little competition. A buyer who sees an honest calculation trusts you more than one who promises a 15% yield.
Maintaining the real estate site
An agency site changes every week: new properties, sold properties, prices. It needs someone to update it (the agency itself with a simple panel) and a monthly technical check: speed with hundreds of photos, backups, security, broken links, area pages updated with new prices. A site with sold properties still shown as available loses the first client who calls.
Frequently asked questions
Should I also be on property portals?
Yes, for visibility. Your site is where the client contacts you directly and where you appear on Google with your name.
How many properties do I need to start?
Even 20, presented well. The quality of property pages matters more than the number.
Which languages?
Albanian, Italian, English. German or Polish depending on the market.
How long until the first enquiries from Google?
Three to six months for area pages; ads bring enquiries from the first week.