The problem
A rushed logo shows: it changes colour from one sign to the next, cannot be read small, and does not work on social media.
- Logo available only as a low-resolution image
- Different colours and fonts on every material
- Name or symbol too close to a competitor’s
- No version for dark backgrounds, icons or print
How we solve it
We start from who you are and who you talk to, not from a graphic idea. We present a few reasoned proposals, test them on signage, social media, packaging and website, and develop the chosen one into a full system.
What the service includes
- Competitor and positioning analysis
- Logo proposals tested on real applications
- Colour palette and typography
- Versions: horizontal, vertical, icon, single-colour
- Business cards, letterhead, social templates
- Guidelines and vector files
How we work, in four steps
Brief
Story, audience, competitors.
Proposals
Distinct, reasoned directions.
Development
Refining the chosen route.
Delivery
Files, guidelines, materials.
Who it is for
- New businesses before opening
- Growing companies wanting an image to match
- Brands entering a new market
- Products that need to stand out on the shelf
What we measure
- Consistency across all materials
- Recognition in customer tests
- Legibility at small sizes
- Ease of use for those producing materials
Timing
An identity project usually takes three to five weeks: one for research and brief, two for proposals, one or two for development, materials and guidelines.
Tools we use
How the price is set
It depends on how many materials are needed beyond the logo and on any naming work. The quote is fixed price and includes a set number of revisions.
Two typical examples
New café in the centre
Name, logo, menu, signage and Instagram templates before opening.
Established company
Redrawing the existing logo while keeping what customers recognise.
Indicative examples of how we set up the work: every project is defined on the real case.
Why work with Greoli
- 1Three languagesAlbanian, Italian and English, in dealing with you and in content.
- 2Fixed priceA written quote after a free review, no hidden costs.
- 3Accounts in your nameDomain, hosting, Google Ads and Business Manager stay yours.
- 4Clear reportsEvery month: what was done, what it delivered, what we propose.
Frequently asked questions
How many proposals do I get?
Usually two or three distinct directions. Few but considered, each with its reasoning.
Will the logo be mine alone?
Yes. On final payment all usage rights and source files are transferred to you.
Can you register the trademark?
We explain the procedure and run a basic availability check; formal registration should be handled with a qualified consultant.
I already have a logo: can it be improved?
Often, yes. A restyle keeps recognition and fixes the practical problems.
How many revisions are included?
A number set in the quote, usually two rounds on the chosen proposal.
Do you also do signage and packaging?
We design the artwork and prepare files for the printer or sign maker.
Related services
This service often pays more together with:
Websites
Modern, fast, mobile-optimised websites, built with WordPress or custom code.
See the serviceSocial Media Management
Facebook, Instagram and TikTok management: posts, graphics, community.
See the servicePhoto & video for social
Professional visual content for social media and your website.
See the serviceWhere we work
Offices in Vlorë (Albania) and Milan (Italy), clients all over Albania and abroad. We work online only: phone, WhatsApp, video and email.
Ready for new customers?
Write to us using the form or directly at info@greoli.net. We reply within 24 hours with a concrete proposal and a clear price.