A landing page for a real estate project in Albania: the structure that turns clicks into reservations
The ad costs; the landing page decides whether the click becomes a reservation or leaves. Most projects in Albania send ads to the developer’s home page and lose half the budget.
Why not the home page
The developer’s home page has the menu, the history, ten projects, news. The client who clicked “new apartments Vlorë” wants to see those apartments, now. The landing page has only those: no menu, no distractions, the form always visible. Conversion doubles.
Section 1: title and promise
The project name, the location, a clear promise (“1+1 and 2+1 sea-view apartments in Vlorë, from €95,000, delivery 2027”), a large rendering or video, a “Request floor plans and prices” button. The client understands in five seconds what, where, how much and when.
Section 2: location
Map, distances (beach 200 m, centre 5 min, airport 2 hours), what is nearby (school, supermarket, hospital), area photos. For foreigners: how to get there from Italy, Germany. Location sells as much as the apartment.
Section 3: the apartments
Types with floor plan, size, orientation, “from” price per type, interior rendering. A simple filter: 1+1, 2+1, 3+1, penthouse. A button per type: “Request information on the 2+1”.
Section 4: phases and prices
The calendar: reservation, foundations, structure, delivery, with dates. The price rising per phase: whoever reserves now saves. Payment methods: deposit, instalments, mortgage. Price transparency is the element foreign clients want most and Albanian developers show least.
Section 5: trust
The developer: years, completed projects with photos, address and licence. Documentation: building permit, guarantees. Testimonials from buyers of past projects, with name and photo. Partners: bank, law firm for foreigners. For foreign clients trust decides more than price.
Section 6: questions
How a foreigner buys, what a tapi is, taxes, notary costs, how long it takes, can I rent it out, who manages it. Ten questions with short answers: they remove doubts before the form.
Section 7: the form
Name, phone (with WhatsApp), email, type of interest, language, message. A clear button. Alternative: direct WhatsApp with a pre-filled message. A reply within 24 hours promised and kept. The form is visible at the top, middle and bottom, and in a fixed button on mobile.
Three languages
One landing page per language, written for that market: Albanian for Kosovars and the diaspora (examples with Pristina, payment in euros), Italian for Italians (ferries from Bari, an Italian-speaking lawyer), English for the others. The Italian ad leads to the Italian page, always.
Speed and mobile
Compressed renderings and video, a page opening in two seconds on mobile: 80% of ad clicks come from phones. A form that can be filled with a thumb. Video from external platforms, not uploaded to the page. Tested every week.
Measurement
Forms and WhatsApp clicks as conversions in Google Ads and Meta. Contacts in the CRM with type and channel. The page conversion rate (clicks/enquiries): under 3% means something is missing. Tests: two versions of the title or the “from” price and see which converts more.
The mistakes
Ads to the home page. Sketch renderings. Hidden prices. An English-only page for everyone. A form with ten fields. No trust elements. A slow page. No measurement. A reply after three days. Each of these loses paid clicks.
Example: an Italian landing page for a project in Sarandë
Title: “Sea-view apartments in Sarandë from €89,000, delivery summer 2027”. A 40-second drone video. A map with Corfu in the background (30 minutes by ferry: the main argument for Italians). Three types with floor plan and price. Phases with the rising price. The developer with three completed projects in photos. “How an Italian buys” in six lines: an Italian-speaking lawyer, the tapi, costs around 3%. A testimonial from a buyer from Bari. A four-field form and WhatsApp. Result with the Italian Google campaign: 6% of clicks into enquiries, cost per enquiry far below one sale’s commission, 40 enquiries a month in the reservation phase.
Before and after launch
Before: photorealistic renderings ready, floor plans with sizes, the phase price list approved, texts written in three languages, video, testimonials, the form linked to the CRM, conversion tracking, a mobile test. After: daily check of enquiries and reply time, monthly update with site photos and the new phase’s prices, one element tested per month (title, “from” price, first photo), a monthly report with clicks, enquiries and cost per enquiry. A landing page is never finished: it changes with the site’s phases.
Frequently asked questions
How long does a landing page take?
Two to three weeks with renderings and floor plans ready.
One page per language?
Yes: an ad in one language leads to the page in that language.
Can I connect it to the CRM?
Yes, every enquiry enters with type, language and channel.
How much should it convert?
Over 3-5% of clicks into enquiries is a page that works.